AzuObe — Sampler Survey

1. Which AzuObe Sampler Are You Reviewing?

Please complete a separate survey for each sampler you taste. If you taste both versions, submit this survey twice — once for each version. This allows us to compare the Medium Spicy and Hot Spicy recipes accurately.

Which sampler are you reviewing? *

Level 3 – Medium Spicy Level 5 – Hot Spicy

How much spice/heat do you normally enjoy? *

2. About You

Used to identify which customer groups respond best to AzuObe.

How did you receive the sample? Age range Where do you live? How familiar are you with African (Nigerian) cuisine?

Very familiarSomewhat familiarTried it a few timesNever tried it

How often do you eat fish/seafood?

3. Overall Product

Remember: Your answers in this survey should relate only to the sampler version you selected above.

Overall, how much did you like AzuObe? * Which words describe it? Select all that apply. What did you like most?What would you change? Did it taste authentically African?

Very authenticSomewhat authenticNot sureNo

4. Taste Profile

1 = much too low, 3 = just right, 5 = much too high.

Overall, how spicy did this sampler taste to you? *

5. Texture, Fish & Consistency

How is the sauce consistency? Amount of fish? Fish texture

6. Serving & Usage

How did you eat it? Select all. Likelihood of using it at home? How many meals could one 13.9 oz (net wt) jar serve?

1234+

7. Packaging & Brand

How appealing is the AzuObe name? What would improve the packaging? What should appear on the front? Select all.

8. Price & Purchase Intent

Answer for one 13.9 oz (net wt) jar.

At what price is it so cheap you would question the quality? At what price is it a good value and likely to buy? At what price is it expensive, but you might still buy? At what price is it too expensive to buy? Would you buy a 13.9 oz (net wt) jar? * Where would you expect to buy it? Select all. Would you buy more than one jar?

YesMaybeNo

What would make you willing to pay more? Select all.

9. Market Fit

Have you bought ready-made fish/seafood sauce or stew before?

YesNo

If yes, what brands/products? Compared with other ready-made sauces/stews, AzuObe is: What is the strongest reason you would buy AzuObe? What is the biggest reason you might not buy it? Who is AzuObe primarily for? Select all.

10. Final Verdict

How likely are you to recommend AzuObe? 0–10 * If you saw AzuObe on a grocery shelf, how likely would you pick it up? 1–5 Three words to describe AzuObe What is the ONE thing we should never change? What is the ONE thing you would change before launch? Any other comments?

11. Follow-Up

Would you participate in a future tasting?